Thursday, December 8, 2011

Gabista Retailer Spotlight - Boticca, Fashion With A Unique Story

Gabista is proud to showcase one of our great retailers – Boticca. Their website is loaded with unique fashion items and the stories behind each item. It is worth a browse. And the great news is now you can gab all about Boticca thanks to Gabista.



All creative work tells a story. Any collection, from jewelry to accessories, represents a chapter in a designer’s larger work. With each chapter, the designer’s story unfolds to convey their vision and inspiration.


Boticca was born out of one of those inspired moments. On a trip to Marrakesh, one of Boticca’s founders came across Mariam, a jewelry designer. As he talked to Mariam in the crowded Medina, he discovered that there was more to her exceptionally exquisite jewelry than just beauty; it also had meaning and a story.


Mariam told of how she had first sold her work in the Atlas Mountains to the women in her village. Her creations were so popular that she decided to travel to Marrakesh three times a week to sell them to tourists. Inspired by her unique story, Bottica set to work to ensure that more than a few lucky people would get to experience Mariam’s pieces on their travels. They wanted to change that, and this is how Boticca came to be.


Boticca.com is curated and edited by a team of fashion experts, designers, stylists and collectors, who illustrate the culture, stories and inspiration behind the collections on the site.

The site connects customers directly with more than 200 designers from 30 different countries, and celebrities ranging from Victoria Beckham to Olivia Palermo and the Gossip Girl cast have been wearing Boticca.com’s limited edition pieces.

Here’s a sample of their gift ideas for Christmas. What’s your favourite piece and why? Let’s Gab about Boticca now:

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